Author Lucy Johnston is an innovation consultant and curator, drawing on two decades working across journalism, global trend analysis and brand strategy. 


She specialises in exploring the effects of new technologies on our consumer culture and the world around us – creating engaging ways to explain the cultural movements and commercial trends that result from digital innovation, for both industry and consumer audiences.


Her seminal book DIGITAL HANDMADE, published worldwide by Thames & Hudson in 2015, with a new edition in 2017, offers the first global survey of the evolving ‘digital artisan’ creative movement, looking at the extraordinary creations that are possible when the ’new industrial revolution’ meets traditional craftsmanship.


After gaining a degree in architecture, Lucy began her career in design journalism and PR, before spending 8 years as a global consumer trends analyst, travelling extensively – from Europe and the US to Brazil, India, Japan and China – studying innovations in worldwide commercial business and consumer culture, seeking out new creative talent, and delivering briefings and workshops on innovation for global brands.


Since 2009 she has worked as an independent innovation consultant for leading global brands, and curates events, workshops and exhibitions that explore technological innovation, as well as promoting creativity and emerging talent.


Her clients have included Jaguar/Land Rover, Apple, WIRED magazine, LVMH, Samsung, JP Morgan, BBC, Waterstones, Telefonica, CISCO, Accenture, AT Kearney, Pan Macmillan, Levi’s, Ford, Virgin Atlantic, Coca-Cola, Unilever, Diesel, Target, Goodwood Festival of Speed, Battersea Power Station, the King’s Cross Development Team, the Department for Culture, Media & Sport (DCMS), and the British Council. 


Lucy is a regular moderator and speaker at conferences and events worldwide, and is a Fellow of the RSA.